Rusty Bowtie

General Category => General Discussion - Intros => Topic started by: EDNY on June 29, 2021, 09:48:09 AM

Title: How did Chevrolet become Chevy
Post by: EDNY on June 29, 2021, 09:48:09 AM

Link:

https://chevroletforum.com/articles/chevrolet-called-chevy/



(2017 article)

Title: Re: How did Chevrolet become Chevy
Post by: sixball on June 29, 2021, 11:57:03 AM

I didn't get here till '45 but Chevy was well established in my earliest memories though Dad was a MoPar guy.  ;D Here is a picture of a 153 ci Chevy four Valve cover from a '62 Chevy II. I think it was too short for Chevrolet to fit with the same size script. Later ones were plain, i suppose someone didn't get the humor.  :)

Title: Re: How did Chevrolet become Chevy
Post by: chopper526 on June 29, 2021, 05:19:50 PM

I wonder if it was changed because Chevrolet was being mispronounced or was it trying to fit into a more hip/beatnik culture that was  beginning.

Title: Re: How did Chevrolet become Chevy
Post by: sixball on June 29, 2021, 07:33:38 PM

I think the people changed it and the company wanted to capitalize on it. It was an endearing nickname becoming a "household" word. The best advertisement they could hope for. This song was first recorded in 1929, the first year of the Chevy Six. Both Chevrolet and Chevy are used in the song.

https://www.youtube.com/watch?v=Aooe7R2R0N0 (https://www.youtube.com/watch?v=Aooe7R2R0N0)